For those interested, another couple of books which are highly relevant to this whole caper:
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
The Art of Community: Building the New Age of Participation (Second Edition)
Both books are written by Jono Bacon, who some here will remember as community manager (or some similar title) at Ubuntu for many years - I remember reading an interview with him in Linux Format magazine on the topic many years ago. I will be adding both of these books to my burgeoning reading list, because I’m sure what Jono has to say can help us avoid some unnecessary mis-steps & pitfalls, and put us on The Happy Path… 
And these books could make for good candidates for a book club, no?
