How do you return your ok tuples?

I prefer readability over everything else:

conn = 
  conn
  |> assign(:attr_one, :value_one)
  |> assign(:attr_two, :value_two)
  |> assign(:attr_three, :value_three)
{:ok, conn}

I tend to keep creation of tuples, maps, etc as simple as possible. Someone else who is going to read and maintain code I have written should not have any cognitive overhead.