Yeah, there’s all sorts of nuance in Apple’s pricing specifically.
Their “entry-level” products are often very competitively priced and you can get a lot of mileage out of them if you’re not a power user.
E.g: I picked up an iPhone SE in 2020 expecting to get a couple of years out of it, and surprisingly it’s still a perfectly serviceable phone if you don’t care too much about gaming, photography or other fancy things.
Their maxed-out options can keep on chugging for decades and generally wipe the floor with comparables from other brands, often ending up being better value over the entire lifecycle.
The middle of the pack is where things get tricky. Doesn’t particularly matter whether you’re looking at phones, tablets, MacBooks or watches, you end up with high base prices and often eye-watering upsells.
For example, the Watch Series 10 ostensibly starts at £399, but if you wanted the larger screen, titanium body and the link bracelet, it leaps up to £999. Meanwhile, the all-titanium Ultra 2, with bigger screen, better battery life etc, is £899. ¯\_(ツ)_/¯
